Marketing Specialist

CSM Companies, Inc. in Madison is seeking a talented individual to join our team as a Marketing Specialist! Primary responsibilities include assisting in the development and execution of marketing plans while ensuring control of marketing results and objectives. Excellent benefits offered. CSM values their employees and strives to offer opportunities for professional growth!

Responsibilities:    

• Coordinate with Marketing team to formulate, direct, and coordinate marketing activities and policies to promote products and services
• Measure, enhance, and enrich the image of the company through marketing objectives
• Manage Social Media profiles to strengthen brand presence and engagement
• Prepare marketing strategies with company executives and staff

Duties:

• Oversee creation and delivery of press releases, advertisement, and other materials
• Design content for websites, brochures, social media, email campaigns, advertisements and other marketing materials
• Ensure all brand messages are consistent
• Create, schedule and post content across social media platforms
• Monitor Google reviews including answering and filtering questions as needed
• Track and report on the performance of marketing campaigns
• Plan and oversee company marketing events such as trade shows, conferences, open houses and grand openings
• Other duties including, but not limited to, creating presentations, generating reports, and editing

Qualifications:

• Bachelor’s degree or Associate’s degree in Marketing or Communication, or related field
• Previous experience in a marketing and sales environment
• Proficient in MS Office Suite, Adobe Creative Suite, Canva, SEO and WordPress
• Proficient in video editing software
• Experience with capturing high-quality photos and videos
• Must have a strong understanding of a wide range of marketing techniques
• Excellent written and verbal communication skills
• Ability to handle the pressure of multiple projects and deadlines
• Ability to work well in a team environment
• Familiarity with various design formats and software
• Must have creative thinking abilities and problem solving skills

Work Environment, Physical Demands:

• Ability to sit, stand, bend, kneel, stoop and lift/move up to 50 lbs. on a regular basis
• Ability to work in a dealership environment to include 8 – 12-hour days with frequent exposure to weather elements